Predictive Search
Feature Enhancement | Continuous Improvement
A quick search tool helping users to go directly to detailed information about a specific security using its unique identifier, known as a CUSIP number, or by a simple text search.
Role
Project coordinator
Interaction Designer
Visual Designer
UI Developer
Usability Testing
Link
{ Challenge }
How to make the search for security information easy for EMMA users?
Launched first in 2008, the search lacked intuitiveness and conclusive search results. The redesigned search helps the users narrow down their search and find the securities/issues easily and quickly.
{ Solution }
I created wireframes with the following features.
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Predictive search results as the user type a search term
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Manageable list of results
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Avoid scrollbars
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Highlight active suggestions
I redesigned the quick search results page to help new users navigate and narrow down search.
I worked with business team for usability testing with end-users pre-release.
Collected feedback. Helped prioritize feedback.
Collaborated with the data team, developers, and business
{ Outcome }
Predictive Search
Users are now able to find their issuer homepages with greater ease.
Increase in returning users.
Increase in registration for managing alerts.
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